DOING GOOD & DOING WELL
DIGITAL MARKETING GRANT
In the digital age, a vibrant online presence is essential for charities to connect with supporters and maximize their impact. You can bring in new members, find more beneficiaries, gather donations, attract volunteers and more. We’re here to guide you through every step, from securing a Digital Marketing Grant to kickstarting and managing your campaigns, ensuring your message reaches the right audience.
WHAT IS A DIGITAL MARKETING GRANT?
ABOUT RECEIVING DIGITAL AD CREDITA digital advertising grant consists of up to £95,000 in online ad credit for your organisation to use. This means that while other businesses spend thousands to get the benefits of digital advertising, you’ll be able to run your ads completely free of charge up to a monthly limit.
WHY IS IT USEFUL?
THE BENEFITS OF A DIGITAL ADVERTISING GRANTHere are the benefits that digital ads can bring to your organisation:
Contact details of potential new members
You can reach people and encourage them to join your organisation and leave their contact details.
Donations
The online space is one of the best places to reach a wider audience who might want to support your cause financially.
Volunteers
People search for volunteering opportunities all the time. Be one of the first options they see!
Raising awareness
For many charities, raising awareness about their mission is a key objective, and you can increase the number of people you reach within days.
Promoting projects and events
People can find out about your work and choose to get involved.
Promoting job opportunities
Rather than paying a recruiter to help you fill positions, you can promote these jobs yourself. Even better if they’re remote!
THE STAGES OF DIGITAL ADVERTISING FOR A CHARITY
3 KEY STAGES ON YOUR PATH TO DIGITAL PRESENCESTAGE 1: GET THE DIGITAL MARKETING GRANT
The first step is to apply for the ad credit and receive the Digital Marketing Grant. In order to be successful, you need to undergo a thorough verification process and show the value of your charitable work. ………………………………………………………………………….
STAGE 2: RUN YOUR FIRST CAMPAIGN
Once you have ad credit to spend, you can set up your first campaign and start bringing people to your website. Because conversion tracking is a must, your first campaign is likely to focus on website traffic, with more complex goals left for later. ………………………………………..
STAGE 3: OPTIMISE AND GROW MULTIPLE CAMPAIGNS
The more work you put in, the more complex your conversion tracking and advertising campaigns become. This means you can create a strategy that directly meets your marketing and growth objectives as an organisation. Keep in mind that regular optimisation is key!
OUR SERVICE
EMPOWERING YOU TO GROW YOUR OWN CHARITYTransform your team into digital marketing experts with our structured training program, designed to maximize your use of up to £95k/year in free ad credits. Learn how to effectively manage your digital marketing in-house, ensuring sustainable success.
Setup (£250)
- We secure the grant for you (up to £95k/ year in free advertising credit)
- Thorough website analysis and SEO grant report, to set you up for success.
Training (£120 for 6 months)
- Access to exclusive, bite-sized training videos tailored for your organization, with new content released monthly.
- Topics cover essentials ranging from campaign setup to the use of Google Analytics and creating effective landing pages.
- Monthly Q&A sessions to resolve any queries and enhance learning.
Act quickly, prices set to grow before the end of May!
SNEAK PEEK INTO THE COURSE STRUCTURE
TRUST US, YOU DON'T WANT TO MISS ANY OF ITMONTH 1
Learn the basics of campaign creation using AI for copy generation, keyword strategies, and essential tools like Google Keyword Planner and ChatGPT.
MONTH 2
Dive into SEO essentials, landing page construction, and multi-page tracking with Google Tag Manager. ……………………………………………..
MONTHS 3-6
Progress through advanced topics including lead magnets, payment integrations, campaign optimization, and complex conversion tracking.
ELIGIBILITY CRITERIA
NEEDED IN ORDER TO QUALIFY FOR THE DIGITAL MARKETING GRANT- You are registered with the Charity Commission in the UK.
- You have a website tied to the official name and mission of your charity.
- Your work delivers value to beneficiaries in the UK.
- You are ready to step outside your comfort zone and try something new.
THE REFERRAL SCHEME
HELP US GROW AND WE'LL SHARE OUR SUCCESS WITH YOUOnce you come on board we’re certain you’ll want to share your experience with all your contacts. And to show our gratitude, we’ll reward you for each ‘friend’ you bring to us.
How? That’s a secret for now, but we’re sure you’ll find it just as exciting as we do. With a choice between financial rewards and valuable services you won’t be disappointed.
HOW TO GET STARTED?
GET IN TOUCHContact us at 07932 394620 or sossconsultants2020@gmail.com for more information and to express your interest.
You can also attend one of our monthly events to find out more information and ask us all your burning questions:
ACTION Process
At the School of Social Sustainability, we are committed to helping your social enterprise not just succeed but excel in digital marketing.
Social enterprises are businesses, and they can be far more successful when they behave as such.
Our new approach focuses on empowering your team with the knowledge and skills needed to set up, manage and grow your digital marketing in-house.
Sign Up for the Programme
Register and let us secure your grant and optimise your site.
Engage in Comprehensive Training
Access tailored training videos and live expert Q&A sessions, building your team’s marketing prowess each month.
Apply Your Learning
Implement strategic campaigns, utilizing cutting-edge digital tools to boost your online presence and effectiveness.
Evaluate and Expand
Review campaign performance and refine strategies to maximize your social impact and reach.
OUR OTHER SERVICES
SOCIAL ENTERPRISE CONSULTANCY SERVICES
SOCIAL MEDIA MASTERY USING CHAT GPT
Master the art of social media by leveraging AI tools like ChatGPT to enhance your online presence and engagement.
GRANT FUNDING
Gain expertise in identifying and applying for grant funding that can help fuel the operations and growth of your social enterprise.
SOCIAL ENTERPRISE ACCELERATOR PROGRAMME
Join our all-encompassing business course. Start generating £100 – £10,000 per month within a few months, and then double this income within 12-36 months.
CONSULTANCY
Receive a personalised evaluation of your organisation and spend a day training with us. We empower you to take your charity to the next level.
FREE RESOURCES
LOOK OUT FOR MORE
FREQUENTLY ASKED QUESTIONS
Find answers to the most commonly asked questions about a Digital Marketing Grant.
Why is digital marketing important for my organisation?
Digital marketing is crucial because it allows you to connect with customers through the channels they use daily. It provides measurable, real-time insights to optimize strategies and improve conversion rates. This adaptability ensures that you can react quickly to market changes or strategy results, optimizing your efforts for the best possible outcomes.
How can digital marketing grow my business?
Digital marketing grows your business by improving visibility and engagement through optimized content and targeted strategies. It not only attracts more traffic but also enhances the quality of your leads, which can significantly increase conversion rates and, ultimately, revenue.
What are the costs associated with this training programme?
The programme involves a £250 upfront fee for setup and a monthly fee of £120 for six months of comprehensive digital marketing training.
How can I benefit from the monthly training?
Our targeted training sharpens your team’s digital marketing skills, ensuring you can independently manage and optimise campaigns to increase engagement and conversions effectively.
How do I track the impact of my training on our campaigns?
Throughout the training, you will learn to use essential tools like Google Analytics to monitor and analyse the performance of your marketing efforts, allowing for data-driven adjustments and improved strategies over time.
SUSTAINABLE SUCCESS
‘Just start’ – Do more than talk about it. Take actions and small steps, such as writing down your idea, attending a seminar, reading a book, and talking to somebody.